AI Creative Applications
Visual Storytelling - AI Edition
This week, I completed a promotional video for our app, AICharmLab. To bridge gaps in the footage, I explored Runway ML's new "Frames" feature.
I have explored AI as a creative storytelling tool since beginning TheTechMargin two years ago, and boy, have we come a long way.
Runway has had my loyalty on and off over these two years. I only need to generate enough content for the moment and generally create my creative assets in batches. I primarily use RunDiffussion to quickly spin up Deforum and Automatic 1111 with scripted visualizations aided by a nifty tool called Parseq.
The server route is the most economical and offers the finest-grained control over parameters, but it is an approach that does not work well for quick, "ad-hoc" video snippets, the likes of what I needed for my promo video.
For the video, I wanted to use magic and inspiration. Playing with Runway was intuitive, and the results were beyond impressive. Short ten-second clips were exactly what I needed to fill in the narrative gaps in the visual flow I had already built.
Sora, by OpenAI, has a terrible UX by comparison and limited credit availability, which you cannot "top up," so you must wait (waiting? in the age of AI, the shock) until your credits refresh on your monthly subscription date.
Runway's seamless generation process swiftly improved my workflow. As I built the video in Adobe Premier, ideas to improve a segment or tighten up the overall piece were easily executed in Runway and ported into the editor. Ultimately, this workflow helped to create what I am calling a promo, but I think it equally stands on its own as an inspirational sequence for creatives of all stripes and types.
If you are interested in the result of my work, check out the video here, leave a comment and subscribe while you are there! I read and appreciate every nod of appreciation and feedback.